Designer Son Jung Wan successfully showcased her new collection "THE BEAUTY OF BEING" at the 2026 S/S New York Fashion Week.

Representing Korea, designer Son Jung Wan has set a record as the first and only Korean designer to participate in New York Fashion Week for the 27th time, continuing her unique vision on the global fashion stage.

This collection, which began with the OST "GOLDEN" from K-POP Demon Hunters, continues the style from the previous season, embodying authenticity by staying true to the designer's own thoughts, emotions, and values rather than conforming to others' expectations or views.

Son Jung Wan explores the pure joy of design and the essence of creation, weaving emotions, values, harmony, conflict, and a message of sustainability into a singular worldview.

The runway was filled with vibrant and dynamic energy.

The luminous blue, symbolizing brilliance, jelly mint, representing recovery and emotional needs, pop pink, bold and intense, and neutral ground, offering stability, came together to complete the depth and balance of the collection.

The use of various materials is also noteworthy. Pink tweed and patent leather expressed bold self-expression, while mint sequins symbolized digital sensibility and futuristic identity.

Lace and handmade embroidery encapsulated the designer's identity and ongoing narrative, while organza and chiffon created experimental and original moods with their flowing, natural silhouettes.

Son Jung Wan's eternal muse, Kelly Rutherford, graced the front row, while her son Hermes made his runway debut, adding to the collection's uniqueness.

Stylist June Ambrose, known for working with Beyoncé and Jay-Z, actress and singer-songwriter India de Beaufort, and numerous celebrities, along with buyers from Dover Street Market, Bergdorf Goodman, and Saks Fifth Avenue, attended to prepare for the next season's buying. The collection also drew significant attention from both domestic and international press such as Elle, Harper's Bazaar, Allure, W, Marie Claire, and The New York Times.

Son Jung Wan's team stated, "This collection focused on authenticity and creative expression, successfully realized on the New York stage."

Having completed the New York collection successfully, Son Jung Wan once again proved her global competitiveness as a Korean designer, leaving a strong impression of the brand's unique vision on the world fashion stage.